Privacy policy
This privacy policy applies to personal data processed by bet365 in connection with services offered to customers in the United Kingdom, including casino, sports, and shared account functions. It should be read alongside any product-specific notices and cookie statements displayed when you use our sites or apps.
Controller information
The data controller responsible for your information is identified in our regulatory disclosures and within the help or legal section of the service you use. Direct data-protection enquiries through the contact routes specified there, marking them for the privacy team.
Personal data we process
Identity and contact
Name, address, date of birth, email, phone, and similar identifiers are collected to open and maintain accounts, verify age, and meet legal duties.
Financial data
Payment details, transaction histories, and source-of-funds documentation are processed to move money safely and comply with anti-money-laundering rules.
Activity data
Bets, stakes, bonuses, session lengths, preferences, and customer service interactions are recorded to operate the service, personalise permitted experiences, and investigate issues.
Technical data
IP address, device identifiers, browser type, and approximate location may be collected for security, fraud prevention, and service optimisation.
Purposes and legal bases
We rely on contractual necessity, legal obligation, legitimate interests (such as securing networks and improving products), and consent where required—particularly for certain marketing channels. Withdrawal of marketing consent does not invalidate processing that rests on other grounds.
Cookies and similar technologies
We use cookies and related tools for essential operation, analytics, personalisation, and advertising where allowed. Manage preferences through our cookie controls; some choices may need reconfirmation after a period for technical reasons.
Sharing and disclosures
We share data with payment processors, identity verification providers, cloud services, analytics partners under contract, and authorities when legally compelled. We prohibit onward sales inconsistent with our agreements.
International transfers
Where data is processed outside the UK or EEA, we implement appropriate safeguards such as adequacy decisions or standard contractual clauses, supplemented by risk assessments when necessary.
Retention
We retain personal data as long as needed for the purposes described, including statutory periods applicable to licensed gambling operators. Afterwards we delete or anonymise data where possible.
Your rights
Subject to applicable law, you may access, correct, erase, restrict, or port your data, and object to certain processing. Contact us to exercise rights. You may complain to the ICO or another competent authority. Automated decisions with significant effects may be subject to human review where required.
Security
We implement technical and organisational measures appropriate to risk, including access controls and monitoring. Please use strong passwords and protect your devices.
Device binding and step-up challenges reduce account takeover. If you lose a phone with an authenticator app, follow recovery flows immediately; delayed reporting widens the window for abuse.
Children
Our services are not for underage individuals. Inadvertent data is deleted and additional checks applied.
Updates
We may amend this policy to reflect legal or business changes. Material updates will be communicated as required, with a revised effective date shown on this page.
Historical copies for regulatory or court purposes may be retrievable from our archives; individuals may request summaries relevant to their personal data timeline.